Challenge:

Develop a sub-brand and campaign for a new beverage product that builds recognition, trust, and loyalty within a clearly defined market segment. Leverage digital platforms, smart technologies, and creative media strategies to connect with the audience in meaningful and innovative ways.

Tools Used:

• VSCode (HTML, CSS, JavaScript)
• Adobe Illustrator
• Figma
• Canva

Together, my duo case partner and I created a sub-brand beverage based on the K-pop demon hunter movie. To give our product an interactive marketing strategy, we developed an online photobooth. Our concept was to print the photobooth strip directly onto the beverage design.